Category Archives: Food

Dunkin’ Runs on Social Media

We are all aware that Americans runs on Dunkin’. But this American institution is doing great things with social media. It’s Dunkin’s 60th Birthday and they are in the midst of their second “Create Dunkin’s Next Donut” Contest. The contest basically allows anyone and everyone (13 and up) to create the next donut that will be distributed — with their own flavor combination, look, and name.

I’ve posted the “teaser” ad that has tried to get people intrigued and excited about the contest.

This 60 second ad was greated by Stuidocom in Boston, which has a rockstar list of clients such as CVS, Dunkin’ Donuts, Microsoft, Philips, Sony, tbs, and Coca Cola…among others. They also helped DD launch the campaign, in partnership with MapQuest, to “effectively engage with youth” and allow travelers to plan their road trips and map out where DDs are located.

Jennifer Van Grove has some interesting stats via @mashable about last year’s contest:

Speaking of last year, let’s take a look at more stats from last year:

– 130,000 “Create Dunkin’s Next Donut” donut submissions

– 218,000 total donuts created

– 25,000 donuts posted to Facebook (Facebook)

– 174,000 votes

– 269,000 more donuts created after the promotion was over

I’m excited to see more of what Dunkin will have in store as far as interacting with consumers. And of course, I have to share with you the Donut I created: I call it the Coco Peanut Butter Crunch. It is a donut with a round shell, filled with peanut butter kreme, topped with chocolate icing, chopped peanuts, and coconut. And a donut is not a donut without a description: Peanut butter and chocolate are a classic combination and a taste unique to America. The coconut on top inspired by an Almond Joy, except this donut is topped with crunch peanuts instead of almonds. This is as genuine and bold as Dunkin Donuts is to the American experience.

Happy creating!


Lime, Lime Oooo La La

If I had to decide on two of my favorite things as of late, they’d be Lady Gaga and Tostitos Hint of Lime chips. Hands down.

Okay, I know a lot of people have their own issues with Lady Gaga. Some say she doesn’t have any talent. Others just say she’s a bit of a freak. I’d say no way on the former – she was the first artist ever to have 4 number one songs on a debut album. To the latter, maybe a little. But think how much she has enriched our lives, our ears, and pop culture in general. She’s worn an outfit made of Muppets, a bird nest on her face, covered completely in red satin lace, and bloodied herself of for the VMA’s. Besides some of her oddities, she, as an artist, puts her money where her mouth is…particularly with the LGBT community. A lot of celebrities pay lip service to stepping on cultural land mines, and then other actually prance on and around them. With a bird next on your face and fiercely loyal gays by your side, what is there to fear? Not much. The Fame, then The Fame Monster came packed with addictive dance selections and lyrics that go above and beyond the typical pop cliches.

Second favorite of 2009: Tostitos Hint of Lime chips. I seriously cannot get enough of these delicious, salty and tangy chips. Consuming nearly a bag in one day is not beyond me. I know they’ve been around for a few years now, but they never get old. Don’t you dare try to smother them with salsa — I don’t care how gourmet or fresh it is. These chips stand firmly on their own, without need of any assistance to satisfy your taste buds.